For many brands, this has become a de rigueur element of the mix. Influencer marketing has become a key marketing channel in the 21 st century.

And they are often particularly influential in niches closely associated with specific product categories.įavoured App Marketing Agency Cofounded by Former Apple Marketing Lead View more They often have close relationships with their fans, they build a rapport that brands themselves can’t replicate.

They are more accessible (and affordable) – “just like you and me”. Influencers offer some advantages over the celebrities of old. Like the celebrities of old, their fans want to be like them, using the same products as they do. Nonetheless, the content they post is aspirational. Not celebrities in the usual sense, in that their fame is inextricably tied up with the media through which they broadcast, rather than any specific discipline (not even socialite). With the advent of social media, we’ve seen the emergence of a new kind of celebrity: the influencer. If we see those to whom we aspire to use certain products and services, then we want to use them too – so we can relate to their experience and see how those products or services may fit our lives. As long as we’ve had advertising and marketing, brands have capitalized on famous faces to sell their products.

Download facebook mentions 2021